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Web scraping for marketing agencies There are 0 replies:
Web scraping for marketing agencies Original post: Fri 2/21/2020 at 9:57 AM

Web scraping for marketing agencies

Web scraping will provide you with a variety of high-quality data, and valuable market, customer and competitor insights. Use it to develop the right marketing strategies.

To develop and drive a successful marketing strategy, a marketer has to mine data from a wide variety of sources. Data hunting is resource-demanding, and web scraping becomes helpful indeed for marketing experts and agencies.

You can use web-scraping to provide high-quality data-driven marketing services, as well as market your own business.

How and what for is web scraping used in marketing?

  • Search Engine Optimization
  • Data from search engine results allows you to track and boost website traffic.
  • Content marketing
  • Data, harvested from variable sources, helps to identify relevant keywords, create content and title ideas, analyze gaps, and social engagements for different topics.
  • Social media tracking
  • Social media is a gold mine for a marketer. Various information, collected from it, can be used to create and qualify leads, track customer satisfaction and trends, etc.

Social media scraping will also make a great contribution to your influencer marketing.

Market research and intelligence

  • Market trends monitoring

You can track market trends using information captured from industry surveys and trend reports, social media, and other net sources.

  • Brand reputation monitoring

You can check your/your clients'/ competitors' brand reputation utilizing an automated collection of reviews and brand mentions found throughout the net.

  • Competitor Price tracking

Track your/ your clients' competitors' prices and pricing dynamics. That will help you to adjust your/your clients' prices and increase profits.

  • Backlinks monitoring

Analyzing your and competitors’ backlinks, aggregated by scraping, you can boost efficient link building strategies for your company and your customers.

More benefits of web scraping for marketing experts and agencies

  • You will know what marketing services your competitors provide, and how they do it
  • You will see which marketing campaigns, launched by you and your competitors increased sales or/and raised brand awareness
  • You will get the demography data to understand where and for which audience you will arrange your promotion campaign.
  • You will find out details about top brands' ads – size, content, outlay, and location
  • You will get acquainted with innovative audio and visual tools for efficient marketing.

Web scraping & digital marketing

You can use ready-made digital marketing tools with web scraping options.

But what if you can't find any ready-made tool fully complying with your demands?

A solution may be a customized search engine built to meet the exact needs of a company. offers you this service.

To create a web crawler, we will have to know customers' specific demands and preferences: websites and information fields you want to scrape, time terms, etc. It also should be specified what programs the resulting file will be integrated with.

We are always at your disposal, providing accurate and structured data scraped from a huge array of websites.

In crowded markets and a highly competitive environment, high-quality data, and reliable and up-to-date information become increasingly important for making the right business decisions.

We'd be most willing to help you with our data service saving a lot of time and effort.

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